“You are a marketer for your very own brand, brand YOU. How you manage this can make or break your career success in today’s competitive talent market” (Alcantara, 2014 ).
It is my responsibility to make sure that the information available about me online stimulates my professionalism, personality and capability.
Following is the evaluation of my current online visibility and suggestions on how I would improve it:-
- Evaluation of my online visibility
When I searched my name, Zilipha Mdidimba (see illustration 1 below), all that I expected came out, the social networks I have, Facebook and LinkedIn. I will say that I am not comfortable with clients and my potential employers knowing about this information about me. Firstly, the first thing that came out is my Facebook account of which I find very personal for potential employer to refer to. Secondly, my LinkedIn account, which I consider to be the media employers and other professionals will refer to is not updated. Hence the information might be misleading as it is incomplete. The profile itself is not attractive, no use of a profile picture and it has no connections at all. This put me in a disadvantage position as it is not appealing to potential employers and other useful networks.
Furthermore, my current visibility position does add a little reliability to my curriculum vitae, the LinkedIn account displays only my undergraduate studies. Conversely, it does not completely reflect who I say I am as I would have loved it to.
- Suggestions and ways to improve and maintain my online visibility
In order to ensure that my online visibility add credibility, firstly I will have to update my LinkedIn by updating my profile, adding my career path to date, experiences and involvements and upload a profile picture. Secondly I will have to delete the inactive tweeter account I created and that I had forgotten about.
I comprehended I took for granted my Facebook privacy setting as a result I always get tagged in pictures and statuses that do not reflect with the type of person I am. Thus in order to rectify this I have changed my privacy settings. I will have to be notified of any tags and will have to approve it before it is displayed on my timeline.
The other way of improving my visibility in ensuring both personal and professional building of brand, I have considered that I will monitor how I publish on social media especially Facebook and keep my privacy settings in check.
In maintaining my visibility, I have intended to set Google alert, in warranting that I know what is being published about me online.
In conclusion, it is evident that reliable online visibility builds opportunities, professional reputation and trust with colleagues and potential employers.
Illustration 1: Screen preview