“An action step is worth thousand words”

please check this out 🙂 Zilipha@Khayelitsha

I  believe in taking an action step more than talking a lot. As part of giving back to the community, I spend time playing with the kids at in Orphanages .

 “Aspire to inspire before you expire”

“Be the change you want to see in the World” – Mahatma Gandhi 

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E-TIVITY 2: COMMUNICATE WITH VISUALS

INFOGRAPHIC 2

The escalation of visual content on the internet creates a demand for high quality, educational, and entertaining content. One issue with large amount of information like statistics is that it can be hard to digest if presented inaccurately. Infographics are becoming a popular tool that marketers use to capture the attention of their target audiences. Their visual appeal is undeniable. They break down information in palatable masses and provide context that help readers understand faster.

Infographics are used by marketers when they create and implement digital marketing strategy. Specifically, Hello Computer will use the infographic (see illustration 1) as a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience –with the objective of driving lucrative customer action. This will allow Hello Computer to better communicate the brand information to its customers.In creating and implementing a digital marketing strategy with the use of Infographic, Hello Computer should consider the following questions and steps:

Hello Computer strategy needs to cover these questions:

  • Who you are?
  • What are you offering?
  • To whom?

Following are the steps:
Step1: Context
The first step Hello Computer should be aware of is the examination of the context of the organisation and its numerous stakeholders. Relevant questions to ask include the context in which Hello Computer is functioning (PESTEL factors) and how it is likely to change the future? What the hello Computer brand stands for, its usefulness and value? Hello Computer should also consider its customer’s needs and desires and lastly, who are their competitors.

Step 2: Value exchange
Once Hello Computer has looked at the market state, the second step is to examine the value proposition i.e. what unique value Hello Computer can add to the market. What extras beyond the basic service does the organisation offer to customers? The Inforgraphic created can be an example of content marketing that will conceptualise and create this sort of content.

Step 3: Objectives
In setting the marketing goals, Hello Computer should consider the vital features; SMART (specific, measurable, attainable, realistic, time-bound), tactics, key performance indicators and targets. The Organisation should ask, why are they doing this for? What goals, purpose or outcome is expected? What is Hello Computer trying to achieve and how success is going to be measured?

Step 4: Tactics and evaluation
Hello Computer should establish explicit tools to meet the objectives and these should be cross-checked and re-examined against the needs to make sure the strategy is still on the right path and opportunities are not overlooked.
Step 5: Ongoing optimisation
It is gradually vital for Hello Computer to be dynamic, flexible and agile when marketing online. The organisation should break through the online clutter to connect with customers in an original and meaningful way with the use of the Infographic.

ILLUSTRATION 1

INFOGRAPHIC

 

 

Reference:

http://www.redandyellow.co.za/wp-content/uploads/2-Digital-Marketing-Strategy_Quirk-Textbook-5.pdf

MY DIGITAL FOOTPRINT

“You are a marketer for your very own brand, brand YOU. How you manage this can make or break your career success in today’s competitive talent market” (Alcantara, 2014 ).

It is my responsibility to make sure that the information available about me online stimulates my professionalism, personality and capability.

Following is the evaluation of my current online visibility and suggestions on how I would improve it:-

  • Evaluation of my online visibility

When I searched my name, Zilipha Mdidimba (see illustration 1 below), all that I expected came out, the social networks I have, Facebook and LinkedIn. I will say that I am not comfortable with clients and my potential employers knowing about this information about me. Firstly, the first thing that came out is my Facebook account of which I find very personal for potential employer to refer to. Secondly, my LinkedIn account, which I consider to be the media employers and other professionals will refer to is not updated. Hence the information might be misleading as it is incomplete. The profile itself is not attractive, no use of a profile picture and it has no connections at all. This put me in a disadvantage position as it is not appealing to potential employers and other useful networks.

Furthermore, my current visibility position does add a little reliability to my curriculum vitae, the LinkedIn account displays only my undergraduate studies. Conversely, it does not completely reflect who I say I am as I would have loved it to.

  • Suggestions  and ways to improve and maintain my online visibility

In order to ensure that my online visibility add credibility, firstly I will have to update my LinkedIn by updating my profile, adding my career path to date, experiences and involvements  and upload a profile picture. Secondly I will have to delete the inactive tweeter account I created and that I had forgotten about.

I comprehended I took for granted my Facebook privacy setting as a result I always get tagged in pictures and statuses that do not reflect with the type of person I am. Thus in order to rectify this I have changed my privacy settings. I will have to be notified of any tags and will have to approve it before it is displayed on my timeline.

The other way of improving my visibility in ensuring both personal and professional building of brand, I have considered that I will monitor how I publish on social media especially Facebook and keep my privacy settings in check.

In maintaining my visibility, I have intended to set Google alert, in warranting that I know what is being published about me online.

In conclusion, it is evident that reliable online visibility builds opportunities, professional reputation and trust with colleagues and potential employers.

Illustration 1: Screen preview

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